Altria takes 35% stake in Juul, valu e-cigarette maker at $38 billion
Altria Swaps Juul Stake Once Worth $12.8 Billion for Some Vaping IP - Bloomberg
Juul products, bottom row, are displayed at a smoke shop in New York, Thursday, Dec. 20, 2018. Altria, one of the world's biggest tobacco companies, is spending nearly $13 billion to buy
Altria: I Pity The Fool Who Paid $36 Billion For JUUL (NYSE:MO) | Seeking Alpha
JUUL Virginia Tobacco Pods (4) | Electric Tobacconist
The Synthetic Nicotine Loophole Fueling a Return to Teenage Vaping - The New York Times
Altria invested $13 billion in Juul. As the U.S. moves to ban e-cigarettes, their value has gone up in smoke | Fortune