Product Spotlight: Bridgestone's new e12 Soft and e12 Speed golf balls, designed for feel and distance - PGA TOUR
New Bridgestone e12 balls aimed at average golfers will use speedier mantle that's "usually reserved" for tour type balls | Golf Equipment: Clubs, Balls, Bags | Golf Digest
New Gear: Bridgestone e12 Contact with ground breaking dimple technology - Golf Australia Magazine